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Zebra Technologies Corporation (ZBRA) — chart, structure and Closelook read

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Company snapshot — Zebra Technologies Corporation

ZBRA in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
Zebra Technologies makes hardware and software for tracking and identifying goods and people, organised into two segments: Connected Frontline and Asset Visibility and Automation. It sells barcode and RFID printers, rugged mobile computers, scanners, machine-vision cameras, point-of-sale terminals and the labels and software that go with them. Customers span retail, manufacturing, transportation, logistics and healthcare, wherever a business needs to scan, weigh or locate an item. It is based in Lincolnshire, Illinois, and listed in the United States.
Where it sits in the stack
Zebra carries no seat in our Rubin index, which tracks the AI hardware build-out, so it sits outside that stack. Within our wider universe it belongs to the communication-equipment and enterprise-hardware sleeve, supplying the physical scanning and tracking gear that logistics and retail operators use rather than any AI compute layer.
Who it is priced against
Closelook has not assigned it a peer group yet. The comparison the market draws is with Honeywell's scanning and mobility business, the closest name of similar scope and customer base.
Why Closelook tracks it
Zebra is a constituent of the S&P 500 but carries no Rubin or Halo seat and no Closelook score yet, so neither has been built out. The diary has not quoted it in an edition so far.
What the diary watches
Whether enterprise spending on scanning, RFID and mobile-computing hardware across retail and logistics turns, since that cycle sets the pace for a company this dependent on frontline hardware refresh.

Zebra Technologies Corporation (ZBRA) trades on US exchanges.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for ZBRA, from the same nightly bakes the boards use. Research diary readings, not advice.

The Street on this name 1 analyst action on the wire · latest: price target by Needham, 2026-09-15

The Street on this name

Analyst actions and the latest print for ZBRA from the Closelook wires — third-party opinions on the record, not our readings.

  • Price target Needham — target 435 from 410 Target raised to $435 from $410 (+23.6% to spot) 2026-09-15

1 action on the analyst wire since 2026-08-13: 1 target change. Analyst wire → · Earnings wire →

Who it is priced against Communication Equipment · United States · 4 names with week and year-to-date

Peer group

Communication Equipment · United States

This name carries no Closelook score, so its cohort ranks on trend state — distance to the 50- and 200-day averages — never on a score it does not have.

Compared against ZBRA on the nightly bakes; the Peers tab ranks the cohort on the Closelook scores where it exists.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 55/100 · S&P 500 fund at 58, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-17
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 94th percentile of the window, +2.7% over 20 sessions. Factor regime → 2026-09-17
  • Sovereign pressure Index 0.00 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-17

FAQ · from the current data · as of 2026-09-18

Quick answers

What is Zebra Technologies Corporation (ZBRA)?

Zebra Technologies Corporation trades as ZBRA on the US exchange (United States) in the Closelook research universe, as of the registry build of 2026-09-18.

Is ZBRA in a Closelook index?

Not currently — Zebra Technologies Corporation is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-18.

Where does ZBRA trade against its moving averages?

Uptrend stack intact: Trades +6% vs the 50-day and +33% vs the 200-day average, 9.9% below the 52-week high and +74.7% off the 52-week low; a golden cross printed 44 sessions ago. Computed from daily closes. As of 2026-09-17 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

What does Zebra Technologies Corporation do?

Zebra Technologies makes hardware and software for tracking and identifying goods and people, organised into two segments: Connected Frontline and Asset Visibility and Automation. It sells barcode and RFID printers, rugged mobile computers, scanners, machine-vision cameras, point-of-sale terminals and the labels and software that go with them. Customers span retail, manufacturing, transportation, logistics and healthcare, wherever a business needs to scan, weigh or locate an item. Closelook has not assigned it a peer group yet. The comparison the market draws is with Honeywell's scanning and mobility business, the closest name of similar scope and customer base.

Where does Zebra Technologies Corporation sit in the AI build-out?

Zebra carries no seat in our Rubin index, which tracks the AI hardware build-out, so it sits outside that stack. Within our wider universe it belongs to the communication-equipment and enterprise-hardware sleeve, supplying the physical scanning and tracking gear that logistics and retail operators use rather than any AI compute layer. Zebra is a constituent of the S&P 500 but carries no Rubin or Halo seat and no Closelook score yet, so neither has been built out. The diary has not quoted it in an edition so far.

What has Wall Street done on Zebra Technologies Corporation recently?

The most recent analyst action on Zebra Technologies Corporation on the Closelook wire is a price target by Needham on 2026-09-15 (target 435 from 410). 1 action on the analyst wire since 2026-08-13: 1 target change. Analyst actions are third-party opinions recorded by the wire, not Closelook readings. The “The Street on this name” block on this page lists the moves; the full feeds are the analyst wire and the earnings wire.

What does this page show?

A live price chart with SMA overlays and drawing tools for ZBRA, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Related in the Closelook universe

then Communication Equipment. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.