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PUMA SE (PUM.DE) — chart, structure and Closelook read

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Company snapshot — PUMA SE

PUM.DE in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
Puma designs, makes and sells sports and sports-lifestyle footwear, apparel and equipment across football, running, golf and other disciplines, plus licensed eyewear, safety shoes and workwear. It sells under the Puma and Cobra Golf brands through its own stores, factory outlets, online channels and wholesale partners worldwide. It is headquartered in Herzogenaurach, Germany.
Where it sits in the stack
Puma sits outside our AI build-out coverage; within our broader universe it belongs to the consumer cyclical sector, in the footwear and accessories sleeve, alongside other branded sportswear makers.
Who it is priced against
Our diary has not assigned it a peer group; the comparison the market usually draws is with Adidas and Nike as the other global sportswear brands.
Why Closelook tracks it
It holds no seat in our index, is not part of Rubin or Halo, and carries no Closelook score yet; the diary currently notes it only through its chart readings, such as its distance from the 50-day and 200-day levels and from its 52-week high.
What the diary watches
Whether the stock's recovery off its recent lows continues to build, given it is still well below both its 50-day and 200-day levels and well off its 52-week high.

PUMA SE (PUM.DE) trades on the XETRA exchange in Germany.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for PUM.DE, from the same nightly bakes the boards use. Research diary readings, not advice.

Who it is priced against Footwear & Accessories · 5 names with week and year-to-date

Peer group

Footwear & Accessories

This name carries no Closelook score, so its cohort ranks on trend state — distance to the 50- and 200-day averages — never on a score it does not have.

Compared against PUM.DE on the nightly bakes; the Peers tab ranks the cohort on the Closelook scores where it exists.

Dividends and capital return no distribution in twelve months · last 0.61 EUR on 2025-05-22

Dividends and capital return

What PUM.DE pays out and buys back — distributions read from the price series, money terms from the filings.

  • Trailing 12 months No cash distribution in the last twelve months earlier distributions show in the price series, see the years below
  • Last distribution 0.61 EUR per share as the price series records it, within days of the ex-date 2025-05-22
  • By calendar year 2025: 0.61 EUR (partial) first distribution recorded in the three-year window: 2025-05-22

Per-share amounts are derived from the adjusted price series in the listing currency, so dates sit within days of the ex-date; filing figures come from the fundamentals feed for the last reported fiscal year. An investment diary, not a recommendation.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 55/100 · S&P 500 fund at 58, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-17
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 94th percentile of the window, +2.7% over 20 sessions. Factor regime → 2026-09-17
  • Sovereign pressure Index 0.00 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-17

FAQ · from the current data · as of 2026-09-18

Quick answers

What is PUMA SE (PUM.DE)?

PUMA SE trades as PUM.DE on the XETRA exchange (Germany) in the Closelook research universe, as of the registry build of 2026-09-18.

Is PUM.DE in a Closelook index?

Not currently — PUMA SE is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-18.

Where does PUM.DE trade against its moving averages?

Mixed moving-average stack: Trades -15.7% vs the 50-day and -10.5% vs the 200-day average, 27.4% below the 52-week high and +43.8% off the 52-week low. Computed from daily closes. As of 2026-09-17 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

What does PUMA SE do?

Puma designs, makes and sells sports and sports-lifestyle footwear, apparel and equipment across football, running, golf and other disciplines, plus licensed eyewear, safety shoes and workwear. It sells under the Puma and Cobra Golf brands through its own stores, factory outlets, online channels and wholesale partners worldwide. It is headquartered in Herzogenaurach, Germany. Our diary has not assigned it a peer group; the comparison the market usually draws is with Adidas and Nike as the other global sportswear brands.

Where does PUMA SE sit in the AI build-out?

Puma sits outside our AI build-out coverage; within our broader universe it belongs to the consumer cyclical sector, in the footwear and accessories sleeve, alongside other branded sportswear makers. It holds no seat in our index, is not part of Rubin or Halo, and carries no Closelook score yet; the diary currently notes it only through its chart readings, such as its distance from the 50-day and 200-day levels and from its 52-week high.

Does PUMA SE pay a dividend?

No cash distribution shows in PUMA SE’s price series over the last twelve months. The "Dividends and capital return" block on this page carries the lines.

What does this page show?

A live price chart with SMA overlays and drawing tools for PUM.DE, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Related in the Closelook universe

then Footwear & Accessories, then Consumer Cyclical. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.