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Moonpig Group PLC (MOON.L) — chart, structure and Closelook read

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Company snapshot — Moonpig Group PLC

MOON.L in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
Moonpig Group runs an online platform for greeting cards and gifting, trading through its Moonpig, Greetz, Buyagift and Red Letter Days brands across the UK, the Netherlands, Ireland, Australia and the US. It sells personalised cards, flowers and experience gifts through a website and app rather than physical shops. The company is based in London and combines a card business with an experiences division bought to extend the same customer base into days out and activities.
Where it sits in the stack
Moonpig carries no seat in our index and sits outside the AI build-out stack; it belongs to the consumer cyclical sleeve of our universe, under specialty retail, as an online gifting and greeting-card operator.
Who it is priced against
Closelook has not set a peer group for this name; the market's usual comparison is with Card Factory as another UK greeting-card retailer, alongside gift-experience sellers such as Buyagift's own rivals in that space.
Why Closelook tracks it
Moonpig holds no seat in our index, carries no Closelook score and has not appeared in the diary's quotes; the entry rests on the chart reading alone.
What the diary watches
Whether the shares hold their gap above the 200-day average or slip further from the 52-week high, since the stock is already some way below that peak and on a short losing run.

Moonpig Group PLC (MOON.L) trades on the LSE exchange in UK.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for MOON.L, from the same nightly bakes the boards use. Research diary readings, not advice.

Who it is priced against Specialty Retail · 8 names with week and year-to-date

Peer group

Specialty Retail

This name carries no Closelook score, so its cohort ranks on trend state — distance to the 50- and 200-day averages — never on a score it does not have.

Compared against MOON.L on the nightly bakes; the Peers tab ranks the cohort on the Closelook scores where it exists.

Dividends and capital return trailing yield 1.22%, semi-annual · last 1.22 GBP on 2026-02-18

Dividends and capital return

What MOON.L pays out and buys back — distributions read from the price series, money terms from the filings.

  • Trailing 12 months 3.22 GBP per share · a 1.22% yield on the 2026-09-17 close 2 distributions, paid twice a year 2026-09-17
  • Change on the year +222.0% against the prior twelve months prior twelve months 1.00 GBP per share
  • Last distribution 1.22 GBP per share as the price series records it, within days of the ex-date 2026-02-18
  • By calendar year 2025: 3.00 GBP (partial) · 2026: 1.22 GBP to date first distribution recorded in the three-year window: 2025-02-20

Per-share amounts are derived from the adjusted price series in the listing currency, so dates sit within days of the ex-date; filing figures come from the fundamentals feed for the last reported fiscal year. An investment diary, not a recommendation.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 55/100 · S&P 500 fund at 58, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-17
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 94th percentile of the window, +2.7% over 20 sessions. Factor regime → 2026-09-17
  • Sovereign pressure Index 0.00 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-17

FAQ · from the current data · as of 2026-09-18

Quick answers

What is Moonpig Group PLC (MOON.L)?

Moonpig Group PLC trades as MOON.L on the LSE exchange (UK) in the Closelook research universe, as of the registry build of 2026-09-18.

Is MOON.L in a Closelook index?

Not currently — Moonpig Group PLC is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-18.

Where does MOON.L trade against its moving averages?

Pullback inside an uptrend stack: Trades -3.3% vs the 50-day and +15.5% vs the 200-day average, 9.8% below the 52-week high and +37.4% off the 52-week low. Computed from daily closes. As of 2026-09-17 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

What does Moonpig Group PLC do?

Moonpig Group runs an online platform for greeting cards and gifting, trading through its Moonpig, Greetz, Buyagift and Red Letter Days brands across the UK, the Netherlands, Ireland, Australia and the US. It sells personalised cards, flowers and experience gifts through a website and app rather than physical shops. The company is based in London and combines a card business with an experiences division bought to extend the same customer base into days out and activities. Closelook has not set a peer group for this name; the market's usual comparison is with Card Factory as another UK greeting-card retailer, alongside gift-experience sellers such as Buyagift's own rivals in that space.

Where does Moonpig Group PLC sit in the AI build-out?

Moonpig carries no seat in our index and sits outside the AI build-out stack; it belongs to the consumer cyclical sleeve of our universe, under specialty retail, as an online gifting and greeting-card operator. Moonpig holds no seat in our index, carries no Closelook score and has not appeared in the diary's quotes; the entry rests on the chart reading alone.

Does Moonpig Group PLC pay a dividend?

Moonpig Group PLC has paid 3.22 GBP per share over the last twelve months, paid twice a year, a trailing yield of 1.22% on the 2026-09-17 close; the last distribution recorded in the price series was 1.22 GBP on 2026-02-18. The "Dividends and capital return" block on this page carries the lines.

What does this page show?

A live price chart with SMA overlays and drawing tools for MOON.L, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Related in the Closelook universe

then Specialty Retail. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.