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DraftKings Inc (DKNG) — chart, structure and Closelook read

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Company snapshot — DraftKings Inc

DKNG in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
DraftKings offers sports wagering both online and through physical retail sportsbooks, runs daily fantasy sports contests, sells digital lottery couriers, and operates prediction markets. It also supplies iGaming, online casino products such as blackjack, roulette, baccarat and slot machines, and licenses its betting and casino software to other sportsbook and casino operators. The company is based in Boston, Massachusetts.
Where it sits in the stack
DraftKings sits outside Rubin, the diary's AI build-out index, since it has no place in any hardware or infrastructure layer. It belongs to the Consumer Cyclical sleeve of our wider universe, within the online sports betting and gaming sector, as a consumer-facing operator rather than a builder of the stack.
Who it is priced against
The diary carries no formal peer group for DraftKings here, so it is placed within the online sports betting and iGaming sector alongside the well-known competitor Flutter Entertainment, owner of FanDuel.
Why Closelook tracks it
DraftKings holds a seat in the Russell 1000 but carries no Rubin or Halo seat and no Closelook score; the diary has not yet quoted it in any edition.
What the diary watches
The diary watches whether the shares close the gap to the raised analyst target and whether they can stabilise after slipping below both the 50-day and 200-day trend.

DraftKings Inc (DKNG) trades on US exchanges.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for DKNG, from the same nightly bakes the boards use. Research diary readings, not advice.

The Street on this name 3 analyst actions on the wire · latest: price target by Bernstein, 2026-09-03

The Street on this name

Analyst actions and the latest print for DKNG from the Closelook wires — third-party opinions on the record, not our readings.

  • Price target Bernstein — target 29 from 27 Target raised to $29 from $27 (+19.8% to spot) 2026-09-03
  • Initiation William Blair — at Outperform Initiated to Outperform from Market Perform 2026-08-28
  • Price target CBRE — target 27 from 24 Target raised to $27 from $24 (+7.9% to spot) 2026-08-21

3 actions on the analyst wire since 2026-08-13: 1 initiation, 2 target changes. Analyst wire → · Earnings wire →

Who it is priced against Gambling · 6 names with week and year-to-date

Peer group

Gambling

This name carries no Closelook score, so its cohort ranks on trend state — distance to the 50- and 200-day averages — never on a score it does not have.

Compared against DKNG on the nightly bakes; the Peers tab ranks the cohort on the Closelook scores where it exists.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 55/100 · S&P 500 fund at 58, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-17
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 94th percentile of the window, +2.7% over 20 sessions. Factor regime → 2026-09-17
  • Sovereign pressure Index 0.00 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-17

FAQ · from the current data · as of 2026-09-18

Quick answers

What is DraftKings Inc (DKNG)?

DraftKings Inc trades as DKNG on the US exchange (United States) in the Closelook research universe, as of the registry build of 2026-09-18.

Is DKNG in a Closelook index?

Not currently — DraftKings Inc is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-18.

Where does DKNG trade against its moving averages?

Downtrend stack: Trades -8.1% vs the 50-day and -15.2% vs the 200-day average, 49.2% below the 52-week high and +9.8% off the 52-week low. Computed from daily closes. As of 2026-09-17 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

What does DraftKings Inc do?

DraftKings offers sports wagering both online and through physical retail sportsbooks, runs daily fantasy sports contests, sells digital lottery couriers, and operates prediction markets. It also supplies iGaming, online casino products such as blackjack, roulette, baccarat and slot machines, and licenses its betting and casino software to other sportsbook and casino operators. The company is based in Boston, Massachusetts. The diary carries no formal peer group for DraftKings here, so it is placed within the online sports betting and iGaming sector alongside the well-known competitor Flutter Entertainment, owner of FanDuel.

Where does DraftKings Inc sit in the AI build-out?

DraftKings sits outside Rubin, the diary's AI build-out index, since it has no place in any hardware or infrastructure layer. It belongs to the Consumer Cyclical sleeve of our wider universe, within the online sports betting and gaming sector, as a consumer-facing operator rather than a builder of the stack. DraftKings holds a seat in the Russell 1000 but carries no Rubin or Halo seat and no Closelook score; the diary has not yet quoted it in any edition.

What has Wall Street done on DraftKings Inc recently?

The most recent analyst action on DraftKings Inc on the Closelook wire is a price target by Bernstein on 2026-09-03 (target 29 from 27). 3 actions on the analyst wire since 2026-08-13: 1 initiation, 2 target changes. Analyst actions are third-party opinions recorded by the wire, not Closelook readings. The “The Street on this name” block on this page lists the moves; the full feeds are the analyst wire and the earnings wire.

What does this page show?

A live price chart with SMA overlays and drawing tools for DKNG, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Related in the Closelook universe

then Gambling, then Consumer Cyclical. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.