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Booking Holdings Inc (BKNG) — chart, structure and Closelook read

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Company snapshot — Booking Holdings Inc

BKNG in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
Booking Holdings runs a group of online travel brands: Booking.com for hotel and short-stay bookings, Priceline for discounted flights, cars and packages, Agoda for Asia-focused accommodation and travel, Kayak as a search-and-compare tool across sites, and OpenTable for restaurant reservations. It also sells travel insurance, handles payments for its platforms, and takes advertising revenue from listings. It is based in Norwalk, Connecticut, and was renamed from Priceline Group in 2018.
Where it sits in the stack
Booking has no seat in our Rubin AI-build-out index; it sits in our universe under Consumer Cyclical, in the travel-services sleeve, as a demand-side name rather than a supplier to the chip or data-centre stack.
Who it is priced against
The diary does not carry a defined peer group for Booking; the comparison the market draws is with Expedia as the other large online travel agency.
Why Closelook tracks it
It is a Nasdaq-100 constituent and carries no Closelook score; the Morning 10 and Midday 10 editions have mentioned it several times, usually grouping it with cruise lines and other travel names when oil or rates move the market.
What the diary watches
Whether Booking keeps trading with cyclical travel names on oil and rate moves, or starts trading with the software group as the chip-versus-software rotation plays out.

Booking Holdings Inc (BKNG) trades on US exchanges.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: BKNG news on the tape · index compare · sector dispersion · scanner.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 55/100 · S&P 500 fund at 58, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-17
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 94th percentile of the window, +2.7% over 20 sessions. Factor regime → 2026-09-17
  • Sovereign pressure Index 0.00 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-17

FAQ · from the current data · as of 2026-09-18

Quick answers

What is Booking Holdings Inc (BKNG)?

Booking Holdings Inc trades as BKNG on the US exchange (US) in the Closelook research universe, as of the registry build of 2026-09-18.

Is BKNG in a Closelook index?

Not currently — Booking Holdings Inc is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-18.

What does Booking Holdings Inc do?

Booking Holdings runs a group of online travel brands: Booking.com for hotel and short-stay bookings, Priceline for discounted flights, cars and packages, Agoda for Asia-focused accommodation and travel, Kayak as a search-and-compare tool across sites, and OpenTable for restaurant reservations. It also sells travel insurance, handles payments for its platforms, and takes advertising revenue from listings. It is based in Norwalk, Connecticut, and was renamed from Priceline Group in 2018. The diary does not carry a defined peer group for Booking; the comparison the market draws is with Expedia as the other large online travel agency.

Where does Booking Holdings Inc sit in the AI build-out?

Booking has no seat in our Rubin AI-build-out index; it sits in our universe under Consumer Cyclical, in the travel-services sleeve, as a demand-side name rather than a supplier to the chip or data-centre stack. It is a Nasdaq-100 constituent and carries no Closelook score; the Morning 10 and Midday 10 editions have mentioned it several times, usually grouping it with cruise lines and other travel names when oil or rates move the market.

Where has Closelook written about Booking Holdings Inc?

Booking Holdings Inc appears in 4 Closelook pieces, most recently Morning 10: Oil settles at $107.63, the 10-year hits 4.95% and the 30-year 5.36%, its highest since 2007: chips lead a fourth down day, Oracle beats and jumps 4% after hours, Adobe beats and slips — and Asia sells its chipmakers 3% to 7% (2026-09-11); Morning 10: Brent closes above $100 for the first time since July and the 10-year hits 4.86%: Wall Street falls a third day while Cloudflare +10%, Datadog +7% and Meta +7% catch the money the chip leaders gave back (2026-09-10); Midday 10: The trade flips at midday: chips fade, software bounces — Meta +6%, Cloudflare +9%, Datadog +6% while oil holds $101 and the 10-year hits 4.85% (2026-09-09). What Closelook said most recently: Booking −3.8%, SpaceX −3.9%, Royal Caribbean −1.8% and United −1.0% were sold on the oil; the iShares Canada fund −0.8% on the tariff fight. (Morning 10, 2026-09-10). The "Mentioned on Closelook" block on this page lists the long reads, the reference entries and the dailies that name it.

What does this page show?

A live price chart with SMA overlays and drawing tools for BKNG, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Mentioned on Closelook 4 pieces · newest: Morning 10, “Oil settles at $107.63, the 10-year hits 4.95% and the 30-year 5.36%, its highest since 2007: chips lead a fourth down day, Oracle beats and jumps 4% after hours, Adobe beats and slips — and Asia sells its chipmakers 3% to 7%” (2026-09-11)

Mentioned on Closelook

Where BKNG appears in the diary — 4 pieces, newest first. Every link is our own writing.

Dailies

Related in the Closelook universe