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adidas AG (ADS.DE) — chart, structure and Closelook read

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Company snapshot — adidas AG

ADS.DE in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
adidas designs, makes and sells sports footwear, apparel and gear under its own brand alongside adidas Golf and Five Ten, reaching customers through owned stores, franchises and wholesale and online channels. It is based in Herzogenaurach, Germany, and operates across Europe, Greater China, Japan, South Korea, Latin America and North America.
Where it sits in the stack
adidas sits outside the semiconductor and AI build-out universe the diary tracks; it belongs to the consumer cyclical sector, in the footwear and accessories industry, so it carries no seat in our index.
Who it is priced against
Closelook's peer group has not been set for this name; the comparison most in the market still draw is with Nike.
Why Closelook tracks it
adidas holds no seat in our index, carries no Closelook score yet, and the diary has not quoted it in any edition so far.
What the diary watches
The diary watches whether the shares recover the ground lost against the 50-day and 200-day averages, or keep drifting further from the 52-week high.

adidas AG (ADS.DE) trades on the XETRA exchange in Germany.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for ADS.DE, from the same nightly bakes the boards use. Research diary readings, not advice.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 55/100 · S&P 500 fund at 58, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-17
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 94th percentile of the window, +2.7% over 20 sessions. Factor regime → 2026-09-17
  • Sovereign pressure Index 0.00 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-17

FAQ · from the current data · as of 2026-09-18

Quick answers

What is adidas AG (ADS.DE)?

adidas AG trades as ADS.DE on the XETRA exchange (Germany) in the Closelook research universe, as of the registry build of 2026-09-18.

Is ADS.DE in a Closelook index?

Not currently — adidas AG is tracked in the Closelook research universe but is not a constituent of a Closelook functional index as of 2026-09-18.

Where does ADS.DE trade against its moving averages?

Mixed moving-average stack: Trades -11.6% vs the 50-day and -8.3% vs the 200-day average, 26.1% below the 52-week high and +11.6% off the 52-week low; a golden cross printed 58 sessions ago. Computed from daily closes. As of 2026-09-17 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

What does adidas AG do?

adidas designs, makes and sells sports footwear, apparel and gear under its own brand alongside adidas Golf and Five Ten, reaching customers through owned stores, franchises and wholesale and online channels. It is based in Herzogenaurach, Germany, and operates across Europe, Greater China, Japan, South Korea, Latin America and North America. Closelook's peer group has not been set for this name; the comparison most in the market still draw is with Nike.

Where does adidas AG sit in the AI build-out?

adidas sits outside the semiconductor and AI build-out universe the diary tracks; it belongs to the consumer cyclical sector, in the footwear and accessories industry, so it carries no seat in our index. adidas holds no seat in our index, carries no Closelook score yet, and the diary has not quoted it in any edition so far.

What does this page show?

A live price chart with SMA overlays and drawing tools for ADS.DE, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

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